When Crunch Fitness needed to track the full member lifecycle — from initial ad click to ongoing engagement — they partnered with McGaw to centralize data, improve attribution, and drive stronger ROI.
In this case study, you’ll learn how Crunch:
- Centralized fragmented marketing data across Google Ads, Meta, TikTok, and over 400 locations
- Enabled cross-functional teams to collaborate around a single source of truth
- Built custom dashboards for real-time insights at both national and local levels
- Increased paid digital membership signups by 2x
- Dramatically improved cost per acquisition (CPA) and reporting efficiency
Download the case study to see how data-driven operations helped Crunch power growth across hundreds of locations.
